Insight

With the excessing Zipia site, there is a need of IA work to restructure the site and navigations. We need to cleaner and more initiative guidance for the user to browse. Also, it is lacking of experience to connection the users with emotion, which lead to the purchase easier. 

Strategy

- Simplify the nav. system and guide the users to what is relevant to them

- Easy to explore, get inspired and add to carts

- Get the users excited of wearing the latest fashion