Insight

With the Cathay Pacific responsive site, the challenges are to create a single, global experience to engage different persona group and fulfill different needs, but also reflect the newest branding revamp principles

- enjoyable, initiative and personal. 

Strategy

- Maintain utter simplicity

- Provide relevant information and level of details at the right point of time

- A layered information architecture that offer many different ways to explore varying levels of detail within each product line.

View live site cathypacific.com