Building businesses and leading digital transformation initiatives from start-up to enterprise to management consulting across FS, Auto, Retail & Property Sectors throughout APAC.

Pushes the bleeding edge of innovation and translates ideas into engaging user experience

I am a Hong Kong based UX strategist, who share a passion for creative ideas and translating into engaging and enjoyable user experience.

My expertise is to embrace the user - provide experience catering to different user needs and help businesses to solve problems. Also, combines digital craftsmanship with creative thinking to help brands tell their stories through emotional connections.